UX Project
Frictionless onboarding with Magic Link
As HPE scales its offerings for Standard Enterprise users and Managed Service Providers (MSPs), it must support businesses purchasing resources in bulk, whether for cost efficiency or operational ease. Magic Link was designed to make that possible.
Timeline: 1 Month
Role: Co-Lead Product Designer
Tools: Figma, Mural, Slack, Microsoft Teams, Microsoft Outlook, Notion, Jira, and Smartsheet.
Problem: Adding resources (devices and subscriptions) to multiple customer accounts was manual, error-prone, and frustrating. Users were required to input long serial numbers or navigate complex onboarding flows, slowing down operations and increasing support tickets.
Challenge: How might we simplify the resource onboarding experience, especially for users managing multiple accounts?
Solution: We designed Magic Link, a feature that enabled:
Frictionless onboarding of resources. No serial numbers or account lookups required.
One-click distribution: a single link could be shared across multiple accounts for bulk onboarding.
